Will the shorter timeline impact conversions? Can automation be fully trusted? Our hosts Hallie Altman and Alex Wynn bring you the answers and more, with special guest Amanda Gerard, a Paid Search Analyst at ROI Revolution. This week, the three experts cover a variety of topics including early preparation based on all of the changes that have occurred since last year, bid management, and the automation strategies you should leverage versus what should remain manual. Gerard discusses takeaways from the major Cyber Holiday successes she has already seen this year, as well as best practices for ad copy, Search vs. Shopping promotion, and seasonality adjustments. For brands whose products aren’t holiday-specific, the three have got you covered too, as they address tactics and strategies that can still be leveraged during the season. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!
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